You can't say no when you get a call from Mailchimp's CTO asking you to create sixty holiday-themed templates in sixty days for their twelve million userbase. Even if it seems impossible.
Holiday templates delivered, on time and schedule
Time invested by our team during eight hectic weeks
Billions of emails sent.
We kickstarted the project in order and without any margin for error. We needed to get the templates up a month before each related holiday and were already running behind.
Each day we'd send a few design options to Mailchimp, receive their feedback, iterate, and get approval. During the next morning we'd code, test and deliver.
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